The Farmers Elevator Cooperative has been in existence for almost 100 years, starting as a stock company in 1903 and reorganizing into a cooperative in 1921. Its four locations and various businesses have expanded and succeeded in areas like grain storage, fertilizer and livestock feed. Their longstanding partnership with Purina Animal Nutrition continues to help them move forward as a feed retailer and a cooperative.
“We’re a long time Land O’Lakes account, and handling Purina® feed has been very good for us and our businesses,” said Todd Rosvold. Rosvold is the cooperative’s CEO/General Manager and has worked at the co-op’s Rushford, Minn., location since February of 2012, but has been in the cooperative system for years. His experience with Purina Animal Nutrition has encompassed the entire cooperative business—not just the selling of the product.
“Purina provides great technical and sales support, all the way from our livestock production specialists to the people in the corporate offices who work with us,” said Rosvold. “They know the feed business, and they know our customers.”
Farmers Elevator Cooperative sells dairy, beef and hog feed, and takes pride in its customers’ appreciation for the longstanding, well-respected Purina brand name.
“It’s been key to growing our business,” said Rosvold. “We have a good, vibrant feed business and we want to keep it that way. We think that with Purina, we’ll continue on a nice track of growth.”
Learn more about: Gordon Farms | The Hershey Company