Every farmer has unique challenges, aspirations and approaches for their operation. The key to success is coming up with ways of making complex farming decisions simpler as a means of helping increase yields. In 2012, Winfield Solutions announced a new brand strategy that better linked its resources to create a powerful support system for today’s farmers and empower retail partners to deliver more expertise to more fields.
Four generations operate Gordon Farms in west central Minnesota. Their strategy for success combines inventive solutions with data and recommendations from their trusted WinField master agronomy advisor and local cooperative, West-Con, to improve efficiency and their bottom line.
“When you work with partners like WinField and West-Con, you are able to make informed decisions rather than just hoping for the best, and that’s a big difference,” said Brian Gordon, co-owner of Gordon Farms.
With WinField, Gordon Farms has a partner that provides the integrated system of expertise, insights, products and programs to help every step of the way.
“My relationship with Gordon Farms is to keep bringing them the tools that help them remain on the cutting edge, help them utilize the tools we’ve already implemented and then make sure we can gather the data and use that to make decisions for the next year,” said Tom Ryan, WinField master agronomy advisor. By delivering sound advice and strong results, WinField has proven to be a valuable resource for growers.
“When Tom comes to our office, it’s like meeting with another partner,” said Gordon. “What Tom offers is a solution and the data to back it up, and we’ve developed a relationship we can trust.”
Learn more about: The Hershey Company | Farmers Elevator Cooperative